Night Wing Goods

Company: Night Wing Goods
Sector: Apparel and Home Goods
Services: Brand Identity / Product Design / E-commerce Shopify Website

The Challenge

Creating the brand identity for this Austin-based online shop posed a unique challenge: the brand aimed to blend modern witchery with ancient traditions while also creating a design which embodies the client’s modern cowgirl aesthetic. The task-at-hand was to develop a brand identity which seamlessly bridged the gap between the mystique of a modern witch and the home-goods products that regular consumers would connect with.

The Rationale

The resulting logo features a modern cowgirl set within a tarot card, embracing a wise raven; this symbolises her ability to ‘see with her eyes closed’. The colour palette includes red, representing the fiery desert sun; black, embracing our inner shadow; and cream, characterising light.

Vision and Purpose

Night Wing Goods was conceived to merge modern witchery with ancient traditions, redefining and reconnecting our relationship with hidden magic. Our aim is to offer a unique shopping experience that inspires and empowers individuals to explore and embrace their inner magic.

Market Demand

There is a growing interest in spiritual and mystical practices, with many seeking products that resonate with their personal journey and beliefs. Night Wing Goods caters to this demand by offering a curated selection of items that blend contemporary aesthetics with timeless mystical elements.

The Result

The e-commerce shop is designed to be an immersive experience, where visitors can easily navigate through our offerings while feeling a sense of enchantment. This cohesive brand identity extends to the website and various products, including candles, apparel, sprays, book design, and tote bags, all illustrated by Paulina.The design successfully captures the essence of modern witchery and the client’s unique vision.